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Jerry West doesn’t want to be the logo that people want it to be Kobe – but there’s a lot behind it

The NBA logo is one of the most identifiable images in the sport, but there has been a recent move to change it. A growing, noisy crowd wants the silhouette of the League from Jerry West by Kobe Bryant in honor of the Lakers -Legend is replaced after the tragic 2020 helicopter accident in which he was killed

West has never been officially recognized as a logo, but everyone knows it is – and they don’t want to be the logo. Despite all of this, it’s far more difficult to actually make changes than you can imagine

The NBA logo was created in 1969 by brand advisor Alan Siegel and has been an integral part of the club for over 50 years. A year earlier, Siegel had designed the logo for Major League Baseball and used the same design when making the NBAs In trying to determine which figure should be in the picture, he found inspiration in a photo of Jerry West and made West the prototype for the logo Then Commissioner Walter Kennedy loved it, even though he didn’t know it was West, who the image was modeled after, and West himself was never asked if he agreed with his resemblance to the League

Siegel never hid his inspiration, but the league wasn’t happy with the idea that everyone was learning it’s West. In a 2017 interview with The Undefeated, Siegel explained how he was feeling years after creating the Logos met with David Stern Stern would not acknowledge that it was West Siegel posited that either the NBA refused to admit it was based on a player, or that they feared West would be charging royalties when they found out he was Logo was however this was not the case

One would think that being a player who would eventually become the NBA logo would be the ultimate honor, but West has been lukewarm to the idea since it came into the collective sports consciousness of Jonathan Coleman, author of West’s biography said about the logo:

“The logo, he wasn’t looking for it at all. It was Walter Kennedy’s idea. Walter thought it was important to have a brand for the league,” said Coleman. “Jerry is proud to be the logo, but it is him equally embarrassing ”

That pride that West originally turned into disdain when the logo took over its basketball legacy.The executive began to resent that for most people it was no longer the logo, but that it was the logo folks, who meet West would refer to it as “The Logo.” It quickly became his nickname and he hated it

Eventually, West’s frustration that the logo was boiled over took over and he told ESPN he was embarrassed about all of this and that the NBA should change the logo. West suggested that maybe Kareem Abdul Jabbar’s iconic Sky Hook, Michael Jordan’s iconic one Jump Man or LeBron James’ Breakaway Dunk would be better suited for the logo than it was four years ago and the NBA has been reluctant to move

It’s understandable The amount of work and resources it would take to completely re-brand the league’s logo is not worth it for the NBA to just make West happier. The discussion of changing the logo fell silent until the Tragedy brought it back to the fore

After Bryant’s tragic death in January 2020, people started thinking about how the league could honor one of its greats, making Bryant the logo was first posted on Twitter by some people, and the idea popped up for a while – but they did Didn’t get much resonance with Vanessa Bryant’s support for making her late husband the logo, and Kyrie Irving posted a picture on Instagram to renew the conversation

“BLACK KINGS BUILT THE LEAGUE,” said Irving in his post, which would be an incredibly accurate and coherent argument for changing the logo to a black player instead of continuing to use Jerry West to make Bryant the logo accomplish multiple goals: Jerry West would get his wish to no longer be the logo, the league would have an ineradicable opportunity to honor Bryant’s legacy on the pitch, and the league would better represent its player base, which is primarily people with Color instead of continuing to use a white player as a logo

Irving can push, Vanessa Bryant can want to – but there is no way that the NBA could actually do that.There is no doubt that Bryant’s legacy on the pitch is worth making the logo of the entire club , but people can’t choose what to include in Bryant’s legacy as a character, especially when it comes to branding an entire sports league

There remain credible rape allegations against Bryant Criminally Accused, but released after the alleged victim decided not to testify after months of media demonization and a firestorm of fan-harassment attacking her – all because of her Had made allegations against a famous basketball player

In a court of law, Bryant was innocent because the alleged victim refused to testify.Facts remain, however: the woman was suffocated, his blood was found on Bryant’s shirt, and when she filed a civil lawsuit against Bryant, he privately settled out of nothing this undoubtedly confirms that Bryant is guilty, but it also prevents him from becoming the logo.It just isn’t appropriate to make Bryant the face of the league, regardless of how legendary his performance on the pitch is

There is a should and a will element to this. It’s likely that the league will simply stick to the status quo, not change the logo, and wait for this final discussion to die out, but there are so many reasons why the logo should be changed to adapt to the current social climate and to meet the wishes of West

Jerry West doesn’t want to be the logo, there are reasons why it shouldn’t be the logo, and there are many worthy substitutions. Making the logo Kareem Abdul Jabbar would highlight an athlete who was instrumental in the league’s success, continues to be a voice for players and human rights and has the résumé on the pitch to support this

Making Bryant the logo just isn’t right.There are other ways to honor your gaming memory without having him featured on the NBA logo

NBA Logo

World News – CA – The Complicated History of the NBA Logo Explained

Source: https://www.sbnation.com/nba/22300942/nba-logo-history-jerry-west-kobe-bryant