It has now been 70 years since a dedicated young entrepreneur named Achille Maramotti founded Max Mara.As current designer Ian Griffiths noted, Maramotti envisioned the market for his fledgling coat factory in 1951 as the wives of the male Italian professionals composed – “and then they got up and they got up and Max Mara got up with them. Now they’re doctors, they’re lawyers, they’re vice presidents of the United States”

In order to mark the parallel 70-year ascent of Max Mara as the epitome of outstanding achievements in professional power dressing for women and the legitimate rise of his customers to take positions of professional power through merit, Griffiths set his runway as a ceremonial move This was because Max Mara spent a long time looking for source codes in London, it also reflected Griffith’s twin identity as a young punk kid in the British capital and, more recently, as a satisfied country lord in Suffolk, and it was also a satisfying irony, one To design celebration of hard-earned meritocracy in a format that reflects the celebration of an inherently non-meritocratic British institution

Whether earned through merit or privilege, there were plenty of pieces here one would love to own.The inherent functionality of the bomber jacket was tactility through renderings of camel cashmere and the house’s fozzie bear-like teddy bear, a version of the classic house teddy bear coat came in a new shade of khaki, and there was a spirited rendition of Max Mara’s canonical 101801 coat, first designed by Anne-Marie Beretta 40 years ago, a cashmere face worn north of a green alpaca sweater and patterned skirt Looked like a potential Nu classic Griffiths said that an oversized Aran sweater was made in 1.5 kilograms of cashmere

Country casual outerwear shapes have been crafted from alpaca to be thornproof (a feature probably best not to test), while a classic wax style jacket with action shoulders has been lined with this teddy-bear quilted gilets and liners were presented in camel hair – there was also an amazing quilted green velvet coat – and the tailoring was patterned in the market town’s Tattersall plaid

Against the countryside played organza kilts – more Camden punk than Highland Games – and skirts, sweats, t-shirts and headscarves that were patterned with variations of the original Max Mara graphics (there was a heavy emphasis on llamas) / p>

Today’s digitally presented runway show might not have been lined with dizzying, flag-waving crowds (too soon), but as a celebration of Max Mara’s platinum anniversary it was still great

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World news – FI – Max Mara Fall 2021 ready-to-wear collection