One of the best-known corporate brands has responded to backlash over portions of a training program for its employees on racing. Critics have complained that Coca-Cola is forcing its workers to be less white, but the soft drink Company pushes back against this narrative

Karlyn Borysenko, who describes herself as a “former Democrat” and “activist”, posted a tweet Friday that went viral to publicize Coca-Cola’s “Confronting Racism” training program >

“BREAKING,” tweeted Borysenko, “Coca-Cola is forcing employees to take online training courses that ask them to be less white.” The tweet was accompanied by screenshots from the training session, including a portion of the Title “Understanding What It Is To Be White, Challenge What It Means To Be Racist Another section listed a series of responses that dealt with the meaning of” being less white “One of the answers was: Be less arrogant”

🚨🚨🚨 BREAKING: Coca-Cola is forcing employees to take online training courses encouraging them to “be less white” “

Later that day, Coca-Cola responded to what at that point had become a growing online mob for the company, accusing it of so-called reverse racism. Coca-Cola took Borysenko’s premise that “an internal whistleblower” with exclusive access to the training video secretly shared screenshots, quickly discarded

Describing the training as “publicly available” on LinkedIn, Coca-Cola reportedly said in a brief statement that it was “not a focus of our company’s curriculum,” but it has not withdrawn from the training either

“Our global curriculum for better collaborative learning is part of a learning plan for building an inclusive workplace,” the statement continued. It said that diversity, equity and inclusion are among the “diversity of topics” covered in the curriculum

One aspect of the social media controversy that Borysenko conveniently glossed over is the fact that Coca-Cola has had a staunch history of an anti-black agenda for about 100 years

Coca-Cola, which contained cocaine at the time, ultimately removed the narcotic ingredient because, as the New York Times reported, “Middle-class whites feared that soft drinks were adding to what they viewed as exploding cocaine use among Africans Americans, “The Times wrote,” The Coke recipe wasn’t the only thing swayed by white supremacy: it diligently ignored the African American market in the 1920s and 1930s. Promotional materials appeared in separate locations that served both races, but rarely those that were aimed exclusively at African Americans ”

In 2012, 16 black and Hispanic Coca-Cola employees filed a lawsuit claiming they had to work in racially discriminatory and hostile conditions. One of the workers alleged that she was derisively ridiculed and displayed on the work area as ” Windelkopf and Aunt JaMamma “were designated without disciplinary action being taken against their verbal abuser

Previously, a lawsuit filed by black employees in April 1999 accused Coca-Cola of establishing a corporate hierarchy that grouped black employees at the lower end of the pay scale, averaging 26$ 000 a year less than white workers were compensated In November 2000, Coca-Cola agreed to allocate more than $ 192 million to settle the federal lawsuit in what was then the largest settlement in a racial discrimination case. Part of that settlement saw implementation of Changes to the management, promotion and treatment of black employees by the company before


World News – USA – “Be less white”: Coca-Cola deals with the training program for employees on the subject of “Combating Racism”