As strange as 2020 was, it’s unlikely anyone had “The Apple Car May Make a Comeback” on their bingo card. Yet here we are Project Titan, the code name for Apple’s disastrous automotive project four or four ago five years ago, it’s making headlines today as Reuters reports that the tech giant may not be ready to end it with cars

If you greet this news with great skepticism, you are entitled to do so. But before we dive in, it’s worth noting that the way the story came about shows at least some degree of seriousness here about The News of The News The possible resurrection of the Apple Car first appeared in Tawian’s Economic Daily News on Sunday evening Citing supply chain sources who claim an Apple-branded electric vehicle will debut next fall, followed by a global release in 2022, that story was again surfaced by MacRumors who were quick to throw cold water on the news, particularly the the car’s aggressive release schedule amid a pandemic and the fact that “Economic Daily News has a mixed track record with Apple rumors”

After a few hours, however, Reuters released a detailed report that apparently confirmed the further development of the Apple Car with a number of detailed details and a slightly more realistic schedule. The wire service claims Apple is now aiming for 2024 “to produce a passenger car that its own groundbreaking battery technology could include “

Within 12 hours, the story went from a supply chain rumor to an exclusive report by one of the world’s most respected news outlets about Someone at Apple Chatting Lately

The Reuters story claims that technology is a technological quantum leap on par with the original iPhone, which will “radically” reduce battery costs and increase the range of the vehicle. The report also claims that Apple is actually trying to create a consumer-centric, personal vehicle – not a robo-taxi like Google’s Waymo or something designed for ridesharing

How long the question was is unclear who Apple would use to build such a vehicle, but sources say the company likely relies on an outside partner to manufacture and supply components like lidar sensors Pandemic, which has caused supply chain problems for every auto company this year, could force its debut back to 2025 or later

If you pause at this point to express a deep skepticism about what you’ve just read, you’re not alone in Apple’s poor track record with cars – and by that I mean cars themselves, not systems like Apple CarPlay that do have proven to be quite successful with consumers – well worth re-investigating Project Titan has been a rare and very public misfire for Apple, an effort marked by skyrocketing costs, an unclear mission, leadership flaws, and deep internal disagreements over what it was supposed to be pursued at all

Project Titan kicked off in 2014 with the ambitious goal of redefining the auto industry as the iPhone changed the consumer gadget market.It has attracted top talent from the automotive and tech industries, trusted Apple veterans inward brought in sensor-driven minivans for testing, established relationships with suppliers, and even drew attention to “strange noises” made by a Shell company believed to be developing such a vehicle (a Fiat Multipla 600 is believed to be a possible design inspiration for the Be a car) Once it should have been delivered by 2019

But things were falling apart quickly. Like many “mobility” launches, Project Titan felt like an idea in search of a business model. Among other things, news at the time suggested that Apple’s leadership couldn’t decide whether they wanted to take over Tesla (not to mention General Motors, Toyota and the rest) with a passenger car, or develop an autonomous taxi service from some sort of sort like Google, one report even said the Project Titan team had investigated whether the wheels of the Cars are supposed to be replaced by spherical “like a globe” (Then there was a big Motor Trend feature that imagined what the car could be, a feature that neither the car nor the magazine did a real favor)

Similarly, engineers disagreed on whether the vehicle should be fully autonomous or have human control – something that feels ridiculous today as driverless auto technology chastises after multiple high profile accidents and persistent legal and regulatory gray areas became

By 2017, Project Titan was scaled back drastically and more than 200 people were laid off another two years later.While news of the project surfaced from time to time, automaking is extremely difficult, and Apple seemed to have learned this the hard way The massive overheads and development costs, regulatory issues, and challenges surrounding a distribution network – you know the usual – were compounded by the fact that no one seemed sure what an Apple car should be except just a car that happened to be made by Apple

That question hasn’t been answered yet, but it’s easy to see why Apple may not have given up on this idea yet, and it has less to do with cars than more with batteries and gratifying investors to this day, Tesla is on the S&P 500 and appreciates more than almost any other auto company combined Every industrial conglomerate on earth wants a part of this action, especially Apple, a company that is already heavily into battery-powered devices and Apple certainly isn’t the only one chasing longer-lasting, cheaper battery cells, one Technology That Could Be Vital in the Years to Come There’s a reason the Reuters story says more about batteries than actual cars:

“For the car battery, Apple plans to use a unique” monocell “design that inflates the individual cells in the battery and frees up space in the battery pack by removing the pouches and modules that contain battery materials, people said

Apple’s design allows more active material to be packed into the battery, potentially giving the car a longer range. Apple is also investigating a chemistry for the battery called LFP, or lithium iron phosphate, which is inherently less likely to overheat and therefore safer than other types of lithium-ion batteries

“It’s the next level,” said the person of Apple’s battery technology. “Like the first time you saw the iPhone ‘”

Maybe that could finally be the success of Project Titan: not as a consumer car, as reported here, or even as an autonomous taxi service, an idea that feels decidedly passé in our pandemic landscape after Uber.Instead, Apple could be this way Unleashing its own potential in the upcoming battery transition, perhaps even through the development of packages that it can license to other OEMs for use in their own electric cars

But all of this should be taken with about a gallon of salt or maybe two. Apple has given us all plenty of reasons to have doubts about its future in the auto business

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Apple Car

World news – USA – Apple plans to continue building the “Apple Car” despite a catastrophic first attempt: Report