The nation’s largest social services organization is raising iconic fundraisers for the holidays to support this year’s unprecedented surge in needs

ARLINGTON, Texas, Nov. Sep. 26, 2020 / PRNewswire / – Jan. The Salvation Army’s annual Red Kettle campaign kicks off today’s fundraising season, calling on everyone to save Christmas for over 100 million Americans who are already or just a financial event to avoid living in poverty.This holiday fundraiser will be held at the AT&T Stadium this afternoon go full blast with a special televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Washington Football Team on FOX

In a energetic virtual performance pre-recorded due to NFL restrictions to restrict non-player activities on the field, Kane Brown is set to wow audiences across the country with his powerful halftime show concert – with a little assistance from the legendary Dallas Cowboys Cheerleaders

“We have been honored to support the Salvation Army for 24 years. You need our help now more than ever,” said Charlotte Jones, executive vice president and chief brand officer of the Dallas Cowboys and former chair of the Salvation Army National Advisory Council, “In In such challenging times, we are humble to be part of the Army’s tremendous effort to help our communities through their needs today and through those who may lie ahead “

The Red Kettle campaign, the largest and longest-running fundraiser of its kind, is now particularly needed due to the COVID-19 pandemic.The service requests are higher than ever – The Salvation Army could be up to 155 percent more this year Caring for People Provided Funds Are Available Since funds raised by the legendary Red Kettles are at risk from factors such as less pedestrian traffic in retail stores and less cash among consumers, the Army could see funds raised as low as 50 percent serving those most in need this Christmas and throughout the period at risk in 2021

“This year we have seen what can only be described as the tsunami of distress,” said Commissioner Kenneth Hodder, National Commander of the Salvation Army. “In the history of our organization we have never served so many. We must all come together, to serve an unimaginable number of people over the next year. We couldn’t do this without the generosity of the Dallas Cowboys, our ambassadors, our corporate partners, and of course our volunteers and donors “

While the Red Kettle campaign usually officially kicks off on Thanksgiving Day, the legendary annual fundraiser began earlier this year for the first time in Salvation Army’s history to get a head start on what is forecast as a donation season full of the unknown and expected Losses

Across the country, volunteers, donors, communities, and companies have made remarkable contributions that give hope for the year ahead:

The Salvation Army is making it safer and easier to donate this year to support the most vulnerable in our nation:

Every donation provides help and hope to those in need, and all gifts remain in the community in which they are given. Visit RescueChristmasorg to donate or to learn more about how you can help the Salvation Army celebrate Christmas this year rescue If you need services or know someone in need please visit SalvationArmyUSAorg to find a location near you

About the Salvation Army The Salvation Army annually helps nearly 30 million Americans overcome poverty, addiction, and economic hardship through a range of social services, including providing food to the hungry, emergency relief to disaster survivors, rehabilitation for people who are drugged. and alcohol abuse, as well as clothing and accommodation for people in need, the Salvation Army provides in 7600 Mission Centers Across the Country The Best In the very first listing of America’s Favorite Charities by The Chronicle of Philanthropy, The Salvation Army was named the largest privately funded direct service nonprofit in the country. For more information, visit SalvationArmyUSAorg Follow us on Twitter : @SalvationArmyUS and #DoingTheMostGood

About the Gene and Jerry Jones Family Foundation In the community service field, the Dallas Cowboys and Jones Family Foundation’s mission is based on the philosophy of helping those who do not have the strength, the resources, or the means to help themselves With an emphasis on partnering with the Salvation Army after the Cowboys achieved immense and unprecedented success, the Jones family feels a strong obligation to leverage the visibility, energy, and notoriety of one of the most powerful sports franchises in the world and keep it dynamic Aligning Forces with a Greater Purpose, Making a difference The Joneses are recognized as one of the most generous families in the world, leveraging the talents, skills and resources of cowboys players, coaches and cheerleaders – and every member of the organization – to create a unique and innovative Approach to public relations to provide more information about the cowboys and the Gene and Jerry Jones Family Foundation can be found at DallasCowboyscom

Kane Brown

World News – USA – Dallas Cowboys, Kane Brown dedicate Thanksgiving halftime show to save Christmas for those in need