“Ratatouille: The TikTok Musical” grossed over $ 1 million in ticket sales from its New Years virtual stream and a tweet from the production’s official Twitter account, according to The Hollywood Reporter

The project reported by Palmer Haasch from Insider began as a series of user-generated videos on TikTok It was picked up by theater production company Seaview Productions and turned into a Broadway-scale musical with the Tony-winning talent and the 20-piece Broadway Sinfonietta Orchestra

A portion of the proceeds from the fundraiser (which can be streamed for 72 hours) will go to The Actors Fund, a charity that supports artists and other entertainment workers hard-hit by theater closings during the coronavirus pandemic on Broadway venues have on 12 March 2020 their doors closed and are expected to be no earlier than 30 Reopened May 2021

Based on the Pixar movie “Ratatouille,” Seaview features 12 rats and cooking-themed songs performed by actors such as Wayne Brady, Tituss Burgess, Andrew Barth Feldman, André De Shields and Ashley Park. The show was initially in one Tried a series of TikTok posts in which users created their own musical interpretations of scenes from the film’s A creator, Jess Siswick, even crafted a playbill for the musical, which eventually became the project’s official playbill

TikTok has emerged as a central hub for music artists and other artists over the past year as many in-person events closed during the pandemic.You don’t have to look any further than the Billboard 100 or Spotify Viral 50 to see how TikTok- Trends in the entertainment industry over the past few months have left their mark

Artist songs can soar quickly and unexpectedly on TikTok, as did Matthew Wilder’s “Break My Stride” and Fleetwood Mac’s “Dreams,” which reappeared in pop culture last year after getting steam on the In app In other cases, marketers or artists try to make songs take off by using existing TikTok fashions, creating original songs or adapting tracks for TikTok’s short video format, and hiring influencers to promote them

In the case of “Ratatouille: The Musical”, the group was able to combine the concept born by TikTok into a complete streaming performance in just a few weeks

“This event really shows off a lot of the TikTok developers and we are delighted that we received this recognition,” said Christopher Routh, the project’s set designer, to the New York Times. “We can take our content and do something good with it make not only raise money for the show but make sure Broadway comes back stronger than ever “

For more information on how TikTok shaped the music and entertainment industries, check out the following other Business Insider posts:

Ratatouille Musical

World News – USA – The ‘Ratatouille’ musical, which started as a TikTok trend, had ticket sales of over $ 1 million

Source: https://www.businessinsider.com/ratatouille-musical-tiktok-earned-1-million-in-ticket-sales-2021-1